ADZ by Ada Zanditon launches at Pure

ADZ is the new contemporary line from highly acclaimed, eco luxury label Ada Zanditon. The line will be launched at Pure Trade Show on Sunday 1st August to Tuesday 3rd August at Olympia in London.

For SS11 the ADZ collection ‘Nebulayan’ debuts with a stunning collection of striking, unique prints. The prints have been created from illustrations from matellite thermal imaging of the Arctic and the Himalayas, placed on a background of photographs of deep space nebulae taken through the Hubble telescope.

The range is focussed around youthfully elegant, sexy and bold contemporary resort and daywear pieces in dramatic silhouettes, graphically contoured and exciting colour ways including fiery reds and leafy greens. The shapes are fluid and feminine with sustainable silk and tencel jersey draped into flattering dresses, with cowl necks and hoods. There are flippy city-shorts and fluttery tank-tops in chiffon. There are also body-conscious cycling shorts, cropped and extra-long leggings with a strong classic American sportswear influence.

The image shows a key piece from the collection – a beautiful jumpsuit engineered from fine black chiffon and a digital-print panel.

Retail price points range from £40 – £400

After Pure, the ADZ collection will be available to view by buyers at the London A La Mode from 4th August to 16th September at the Maverick Showroom, Redchurch Street, London – for further details please contact info@londonalamode.net