Aritzia – SoHo Barricade Collage

Aritzia, a new retail boutique for young women, is opening its first Manhattan location in SoHo Summer 2011.

Aritzia has developed a large-scale Collage to mask the construction of the 10,000 square foot Aritzia Flagship location at the corner of Broadway and Spring. The Collage was created by New York based artist Monika Wyndham. Wyndham was inspired by the supernatural powers of nature and the beauty of the Northwest Coast.

Wyndham combined images of natural beauty with those inspired by Aritzia’s feminine aesthetic to create a fantastical landscape that challenges the viewer’s sense of reality and vantage point.

“The environment we’ve created can be seen as a reflection of the Aritzia girl’s character. She’s confident, adventurous and independent. She is unafraid of risks without being reckless and, in the midst of chaos, she’s collected and beautiful. She personifies grace under fire.” – Artist Monika Wyndham

In addition, Wyndham is collaborating with Aritzia to curate the collection of art on display within the Aritzia SoHo location.